Parents, grandparents, teachers
of French speaking Belgium, of Wallonia and Brussels, of Dutch speaking Belgium, of Flanders, the Netherlands and of Luxembourg.
That is to say the audience that you need among:
5 million French speaking Belgians
6 million Dutch speaking Belgians
18 million Dutch
Because they care so much about their children’s or grandchildren’s education, they pay attention to the quality of places they are themselves visiting, to what they are being offered, and “to not tan stupid” is on their leitmotifs. They are a select audience, the one you need.